1. Who We Are
OpenLane Digital ("we", "us", "our") is a digital marketing and CRM services company based in the United Kingdom. We provide Facebook lead generation and CRM software to estate agencies.
For any privacy-related queries, contact us at: hello@openlanedigital.com
2. What Information We Collect
We collect information in the following ways:
- Information you provide: When you book a discovery call via Calendly, we collect your name, email address, phone number, agency name and location.
- Information from our CRM platform: If your agency uses our CRM, we process client data you enter including names, contact details, property information and communications.
- Website usage data: We may collect anonymised analytics data about how you use our website, including pages visited and time spent.
- Communications: If you email or message us, we retain those communications.
3. How We Use Your Information
We use the information we collect to:
- Respond to enquiries and book discovery calls
- Provide and improve our CRM and lead generation services
- Send relevant communications about our services (you can opt out at any time)
- Comply with legal obligations
- Prevent fraud and ensure platform security
4. Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases:
- Legitimate interests: To provide our services, respond to enquiries and conduct business development.
- Contract: To fulfil our obligations to clients using our CRM platform.
- Consent: For marketing communications where required.
- Legal obligation: Where we are required to process data by law.
5. Data Sharing
We do not sell your personal data. We may share data with:
- Supabase: Our database provider, used to store CRM data securely.
- Calendly: Our booking platform, used to schedule discovery calls.
- Google: For email communications via Google Workspace.
- Legal authorities: Where required by law or to protect our rights.
All third-party providers are required to process data in accordance with applicable data protection legislation.
6. Data Retention
We retain personal data for as long as necessary to provide our services and comply with legal obligations. CRM data for active clients is retained for the duration of the contract plus 2 years. Enquiry data is retained for up to 12 months.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict processing of your data
- Data portability — receive your data in a machine-readable format
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, contact us at hello@openlanedigital.com. We will respond within 30 days.
8. Security
We take data security seriously. All passwords stored in our CRM are hashed using SHA-256 encryption. Data is stored on Supabase's secure infrastructure with row-level security enabled. We regularly review our security practices.
9. Cookies
Our website uses essential cookies only. We do not use tracking or advertising cookies without your consent. For full details, see our Cookie Policy.
10. Third-Party Links
Our website contains links to third-party sites including Calendly. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
11. Changes to This Policy
We may update this policy from time to time. The date at the top of this page will reflect the most recent update. Continued use of our services after changes constitutes acceptance of the updated policy.
12. Complaints
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
13. Contact
For any privacy-related questions:
OpenLane Digital
Email: hello@openlanedigital.com
Website: openlanedigital.com