OpenLane Digital — Leads + CRM for Estate Agencies
Built for Estate Agencies

More leads.
Better follow-up.
More completions.

We generate predictable buyer and seller leads from Facebook — and give you the branded CRM to convert them. One system. One agency per area.

Get Started See how it works
What you get:
Facebook Lead Ads Branded CRM Instant follow-up Exclusive territory
Live
YOUR AGENCY CRM
Dashboard
Clients
Pipeline
Bookings
FB Leads 3
47
Clients
£4.2M
Pipeline
3
FB Leads
18
Viewings
Lead
J. Harrison
£700k
S. Johnson
£350k
Viewing
Chen Family
£310k
Offer
R. Thompson
£875k
Legal
K. Booth
£265k
Done
D. Wright
£390k
£1–2
Per buyer lead
£10–15
Per seller lead
60s
Lead to follow-up
1
Agency per area
The Problem

Most agencies are losing leads before they even pick up the phone.

Between slow follow-up, no system, and paying too much for cold leads — there's a better way.

😤
The Old Way
£5–12 per buyer lead from portals
£35–60 per seller lead
Leads go to 3–5 competing agencies
Manual follow-up — hours later
No pipeline visibility
Spreadsheets and WhatsApp groups
✅
The OpenLane Way
£1–2 per buyer lead from Facebook
£10–15 per seller lead
Exclusive to your agency in your area
Automatic SMS reply in under 60 seconds
Full pipeline from lead to completion
Your branded CRM — looks like yours
How It Works

Up and running in under a week.

1
We Set Up Your Campaigns
We build your Facebook Lead Ad campaigns targeting buyers and sellers in your specific area. Your territory is exclusive — no one else gets these leads.
2
Leads Hit Your CRM Instantly
The moment someone submits a lead, it appears in your branded CRM. An automatic SMS fires to the lead within 60 seconds — while interest is at its peak.
3
You Convert and Complete
Manage every lead through your pipeline — from first contact to completion. Book viewings, track offers, manage legal. Your whole team in one place.
What's Included

Everything your agency needs. Nothing it doesn't.

📡
Facebook Lead Capture
Leads from your Facebook campaigns appear in your CRM within seconds. No manual entry, no delays, no missed opportunities.
💬
Instant Auto Follow-Up
Every new lead gets a personalised SMS in under 60 seconds — automatically. First to respond wins. You'll always be first.
◈
Buyer & Seller Pipelines
Separate drag-and-drop pipelines for buyers and sellers. Move deals from lead to completion with a single drag.
🎨
Your Brand, Your CRM
The platform is white-labelled to your agency. Your name, your colours. Clients and agents see your brand — not ours.
📅
Bookings & Calendar
Book viewings, valuations and calls directly from the CRM. Automatic SMS reminders sent to clients 24 hours before.
👥
Full Team Access
Every agent gets their own login. All data syncs in real time — book a viewing on one screen, everyone sees it instantly.
Pricing

Simple, transparent pricing.

All plans include the CRM. Lead costs are charged at cost — we don't mark them up.

Starter
£149/mo
+ leads at cost
For independent agents just getting started with digital lead gen.
Branded CRM
Buyer pipeline
Facebook lead capture
Up to 2 agents
Email support
Get started
Most Popular
Growth
£349/mo
+ leads at cost
For established agencies serious about scaling lead volume and conversions.
Everything in Starter
Buyer & seller pipelines
Instant SMS automation
Unlimited agents
Facebook Messenger follow-up
Priority support
Get started
Pro
£599/mo
+ leads at cost
For multi-branch agencies or those wanting full done-for-you management.
Everything in Growth
Multi-branch support
Campaign management included
Monthly strategy calls
Custom automations
Dedicated account manager
Get started

All plans are exclusive to one agency per area. Check availability for your area →

From the Field
Harvey has consistently delivered high-quality leads that have far exceeded our expectations. Professional, responsive, and an absolute pleasure to work with — there is never a task too big or too small.
J
Jay
Business Development Director, SmartMove Property Agents
Ready to grow?

Let's talk about
your area.

We only work with one agency per area. Book a call to check availability and see how many leads your area could generate.

Book a Discovery Call hello@openlanedigital.com

No commitment required. We'll check if your area is available on the call.